High-Quality Fishing Tackle
Design and Manufacturer
in Japan.


Big fish require big baits, and big fish can be fussy and smart, hence why they have grown to be large predators, so a larger bait has to perfect in every way…introducing the Jackson Primal! We have designed this bait with advice and collaboration from a global team of big fish experts, and ensured that all the crucial features of a beautiful large hard bait are included. It’s been intensely tested from its action through to its fish catching ability, and of course with big baits it’s durability. It’s segmented 164mm body has three stages which give the lure it’s life like action, and importantly at various retrieve speeds, and it’s weight balance has it falling very naturally and at 50 grams it’s suitable to fish any level of the water column and can be cast long distances. It’s hardware and durability are up to the task of the biggest fish and finished off with a life like body shape, soft rubber fins and a colour range that has an amazing attention to detail to tempt any large predator.


The PRIMAL swimbait is a multi jointed sinking swimbait lure designed and built for big fish.

Lure Specs

Size Weight Type Range Hook Quantity Price
164mm 50g Slow sinking - #1 4 ¥2,200

(Price does not include tax)

Line Up

  1. BG

  2. BK

  3. FRO

  4. GCP

  5. PER

  6. PIK

  7. RED

  8. SAY

  9. SSS

  10. TIG